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Please use this identifier to cite or link to this item: http://tar.thailis.or.th/handle/123456789/942

Title: The Influence of Breastfeeding Attitude and Subjective Norm on Intention to Exclusive Breastfeeding of Mothers in Dhaka, Bangladesh
Authors: Shanzida Khatun
Busakorn Punthmatharith
Racthwon Orapiriyakul
Keywords: Breastfeeding attitude
subjective norm
intention to exclusive breastfeeding
Issue Date: 27-Aug-2014
Publisher: Faculty of Liberal Arts, Prince of Songkla University
Abstract: The exclusive breastfeeding (EBF) rate in Bangladesh is still very low probably due to most of the breastfeeding mothers tend to discard the colostrum, whereas substitute of pre-lacteal feeds. Based on Ajzen’s Theory of Reasoned Action (TRA), the breastfeeding attitude and subjective norm are important factors that may have been impact on intention to EBF of mothers. Thus, it was worth to investigate this phenomenon in Bangladesh, where no such study has been conducted. The purpose of this descriptive study was to examine the extent to which the breastfeeding attitude and subjective norm influence the intention to EBF of mothers. Sixty five mothers completed three questionnaires: 1) the Breastfeeding Attitude Questionnaire, 2) the Subjective Norm Questionnaire, and 3) the Intention to Exclusive Breastfeeding Scale. Content validity and a back translation were done by experts. The Cronbach’s alpha reliabilities of the first two questionnaires were 0.94 and 0.96, respectively. The test-retest reliability of the last questionnaire was 0.85. A hierarchical multiple regression revealed that for the first model, breastfeeding attitude explained 25% of the variance in intention to EBF {R2=0.25, F(1, 63) =21.17, p=0.000} and the regression coefficient was 0.50 (t=4.60, p=.000). In the second model, breastfeeding attitude and subjective norm together explained 27% of the variance in the intention EBF of the mothers (R2 change =0.02, F(1,62) =1.90, p=0.17). The regression coefficient of breastfeeding attitude in the second step was 0.52 (t=4.78, p=0.000) whereas that of subjective norm was -0.15 (t=-1.38, p=0.17). Thus, the results suggest that nurses may use the TRA as a model for understanding the factors that predict mother’s EBF intention.
URI: http://tar.thailis.or.th/handle/123456789/942
Appears in Collections:The International Conference on Graduate Students Research Work (PENA2009)

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